Florida website aimed at the uninsured draws little interest

TALLAHASSEE — Last year, legislators allocated $900,000 to help Floridians find affordable health care through a new state-backed website.

At the same time, they refused to expand Medicaid or work with the federal government to offer subsidized insurance plans.

Six months after the launch of the state’s effort, called Florida Health Choices (floridahealthchoices.net), just 30 people have signed up. Another seven plans were canceled either because consumers changed their minds or didn’t pay for services.

These numbers are dwarfed by the nearly 764,000 Floridians who are too poor to afford subsidized plans, yet can’t qualify for Medicaid under Florida’s stringent standards. They are supposed to be the target market for Health Choices.

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