Negative political ads work, but they also anger voters.
In what comes as little surprise, voters don’t like Gov. Rick Scott or his likely Democratic nominee Charlie Crist, according to a Quinnipiac University Poll out Wednesday.
From the beginning of the campaign, Crist and Scott have been hammering each other with negative ads, which has had the effect of pushing down approval ratings for both campaigns.
Overall, Crist leads Scott by a 39-37 margin, which is a statistical dead-heat. What should worry both sides is that Libertarian candidate Adrian Wyllie is getting 9 percent of the vote, pulling equally from Republicans and Democrats. It’s one of the first polls to include Wyllie.
“Libertarian Adrian Wyllie is not, at this point, a serious contender to win the governorship. But he may have a great deal to say about who does win,” said Peter Brown, assistant director of the Quinnipiac University Poll.
Because both campaigns are so well known, Crist is a former Republican governor, the campaigns did not have to spend a lot on…
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