TALLAHASSEE, Fla. – Chief Financial Officer Jeff Atwater today announced the appointment of Sha’Ron James, a long-time voice for the people of Florida, as the state’s Insurance Consumer Advocate effective August 3. The role of Florida’s Insurance Consumer Advocate is to independently and ardently represent the needs of policyholders when insurance decisions are made. James enters the role with a history highlighted by years of dedication advocating for Floridians on insurance-related matters.
“Sha’Ron’s experience holding insurance companies accountable and her in-depth understanding of the insurance industry raises the bar for Florida’s advocacy efforts,” said CFO Atwater. “Sha’Ron has fought to ensure that the interests of consumers come before profit and special interests, and I am confident she will carry her passion for the people of Florida into this role.”
A Tallahassee resident, James most recently served as the Director of the Department of Financial Services’ Division of Rehabilitation & Liquidation, which oversees complex litigation proceedings if a Florida insurance company faces financial failure. In this role, James fervently represented Florida’s families, recognizing that consumers, far more than company board members or directors, are most impacted by the collapse of a carrier’s ability to provide coverage.